Folks have abused keywords in a misguided effort to manipulate the engines. This involves “stuffing” keywords into text, URLs, meta tags, and links. Unfortunately, this tactic almost always does more harm than good for your site. The best practice is to use your keywords naturally and strategically. If your page targets the keyword phrase “Eiffel Tower” then you might naturally include content about the Eiffel Tower itself, the history of the tower, or even recommended Paris hotels. On the other hand, if you simply sprinkle the words “Eiffel Tower” onto a page with irrelevant content, then your efforts to rank for “Eiffel Tower” will be in vain. The point of using keywords is not to rank highly for all keywords, but to rank highly for the keywords that people are searching for when they want what your site provides.
Image optimization. Images often account for most of the downloaded bytes on a web page and also often occupy a significant amount of visual space. As a result, optimizing images can often yield some of the largest byte savings and performance improvements for your website: the fewer bytes the browser has to download, the less competition there is for the client’s bandwidth and the faster the browser can download and render useful content on the screen. When a customer goes to your site, it can take a while depending on how large your files are. Specifically with images, the larger the file size the longer it takes a webpage to load. If you can decrease the size of the image files on your webpage and increase pageload speed, less people who visit your site will click away.
Price  shouldn’t be the deciding factor.  Non-outsourced support and quality hardware cost money, and a hosting company that charges the lowest  per month likely won’t offer these features. Take a closer look at the features that each host provides, and THEN compare prices. Look into a company’s specialty or area of expertise before you buy, and go with one that understands your particular needs as a customer.  Understand whether or not they fit into your plans for the future. In other words, what you consider adequate hosting now might not meet your needs two years from now. Look at the Tech Specs  and Limitations. What kind of machines does your hosting company use? Hardware…can affect the performance of both their servers and your site. Look at the company Reviews/ Reputation.  E-mail Features. How easy is the Control Panel / User Interface to figure out? Does it offer room to grow?..
A domain name registrar offers domain names for public use. A hosting provider rents out space on servers to store websites and make them accessible on the internet. Many companies offer both domain name registration and hosting services so you can pick your domain name and host your website through one central hub. There are many companies and bundle options available so make sure to research carefully before making your selection.
Here are some things to consider as you choose a reliable hosting provider:
WordPress has been around since 2003 and is the most popular blogging software on the market.
Over the last few years, WordPress has also become the content management software of choice for non-blogging websites.
WordPress is very easy to use and has an intuitive interface,  therefore time spent on formatting is greatly reduced.
WordPress is a self-contained system and does not require HTML editing software or FTP software.
WordPress is browser-based. You can login from any Internet connected computer and manage your site.
The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content.
In addition, each page, post, and image can have its own meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization.
No more waiting for your web designer to make simple updates to your site. With WordPress, you have control of nearly every aspect of your site and can easily make those simple updates yourself.
The look and feel of the site can be 100% customized. Blogging capabilities are built-in and are easy to integrate.
Want to add functionality to your site  with thousands of  free plugin to choose WP makes it possible, and painless.
You can have hundreds of thousands of pages or blog posts on your site and the performance of the site will not be compromised in the least.
You can set-up multiple users for the website and assign access levels and capabilities to each user, and  more…
It’s good practice to use text instead of images to display important names, content, or links on your site. Google and other search engines focus on text that can be found and read on pages. The words on a page help search engines understand what a page is about and the context in which it might be useful to a potential searcher. If you use images for textual content, consider using the “alt” attribute to include a few words of descriptive text since Googlebot doesn’t recognize text contained in images. Also think about the words users would type to find your pages and make sure that your site actually includes those words. As always, check for broken links and correct HTML. Broken links or pages that don’t show up correctly can frustrate visitors to your site.
Make pages for users, not for search engines: When you make changes to your site, make sure you’re doing so to enhance the user experience, not to try to rank better in search results. A useful question is, “Does this help my users? Would I do this if search engines didn’t exist?”
Create high quality and original content
