It’s good practice to use text instead of images to display important names, content, or links on your site. Google and other search engines focus on text that can be found and read on pages. The words on a page help search engines understand what a page is about and the context in which it might be useful to a potential searcher. If you use images for textual content, consider using the “alt” attribute to include a few words of descriptive text since Googlebot doesn’t recognize text contained in images. Also think about the words users would type to find your pages and make sure that your site actually includes those words. As always, check for broken links and correct HTML. Broken links or pages that don’t show up correctly can frustrate visitors to your site.
Make pages for users, not for search engines: When you make changes to your site, make sure you’re doing so to enhance the user experience, not to try to rank better in search results. A useful question is, “Does this help my users? Would I do this if search engines didn’t exist?”
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